EXPERIENCE
HAVAS HEALTH & YOUCopy Supervisor, July 2021 - Present
HAVAS HEALTH & YOU
Copy Supervisor, July 2021 - Present
Village X - Writing and developing creative for Arena Pharmaceuticals (indicated for the treatment of IBD
conditions including crohn’s disease and ulcerative colitis and recently acquired by Pfizer) and Phathom Pharmaceuticals (indicated to treat H. pylori infection and erosive esophagitis.
COPYWRITER-FREELANCE
COPYWRITER-FREELANCE
July 2019 - Present
Area 23 - Concepting and development for Allergan’s new rewards program* launching in the summer of 2020. Emails and banners for Retevmo (an FDA approved treatment for Non-Small Cell Lung Cancer by Eli Lilly and Company).
Digitas Health - Pitch work for Endo Aesthetics* (a new treatment for cellulite).
Estee Lauder - Developed campaigns for Clinique, Too Faced and MAC Cosmetics.
*My latest pharma work is available upon request only.
SAATCHI & SAATCHI WELLNESS
Group Copy Supervisor, February 2019 – July 2019
HUMIRA – writing and concepting direct mail and consumer marketing campaigns for two new drugs launching in the spring and summer of 2019.
COPYWRITER-FREELANCE
July 2015 – January 2019Evoke - Branded and Unbranded campaigns for VASPECA and Stiolto Respimat, New business pitch for Osteoporosis
Digitas Health - New business pitch for Hemophilia A Merkley & Partners - Flexion/Zilretta (new pain injection for the knee) Website + Consumer and HCP brochures
KraftWorks - Maidenform Bras & Sports Bras, Swimsuits for All, Ellos (Swedish home shopping and e-commerce), Fit Nation Athletic Wear, Ice Age Water, Restonic Mattresses, Revitin Toothpaste
Publicis - Garnier Digital
D4 Creative Group - Boyds Department Store of Philadelphia
ADKOA - Juicy Bath Co.
BEAUTY AT GOTHAM
Permalance/Creative Director, January 2015 – July 2015Maybelline New York, Essie
GREY WORLDWIDE
Associate Creative Director, May 2013 – January 2015Botox Cosmetic, Juvederm XC, Juvederm Voluma XC, Physiogel, PanOxyl, Abreva, Zovirax, Breathe Right, ScotchBlue Painter’s Tape, and Häagen-Dazs
SAATCHI & SAATCHI NEW YORK
Senior Copywriter, VP 2005 – August 2012Olay, Iams, Head & Shoulders
KENNETH COLE PRODUCTIONS INC., NEW YORK
Senior Copywriter, 1997 – 2003International, Local Market and Outdoor Advertising
EDUCATION
FASHION INSTITUTE OF TECHNOLOGY
Advertising Copywriting
SCHOOL OF VISUAL ARTS
Advertising Copywriting
KENT STATE UNIVERSITY, OHIO
Bachelor of Science in Journalism / Advertising
AWARDS
Adweek Most Controversial Ad of the Decade
("God Dress America!") Kenneth Cole Productions
Cannes Submission
(Red, White and Blue. It's the new black.) Kenneth Cole Productions
Cannes Submission
("It's the kind of beer you rock, paper, scissors for.") Young & Rubicam for Icehouse Beer