Area 23 - Concepting and development for Allergan’s new rewards program* launching in the summer of 2020. Emails and banners for Retevmo (an FDA approved treatment for Non-Small Cell Lung Cancer by Eli Lilly and Company).
Digitas Health - Pitch work for Endo Aesthetics* (a new treatment for cellulite). *My latest pharma work is available upon request only.
Estee Lauder - Developed campaigns for Clinique, Too Faced and MAC Cosmetics.
SAATCHI & SAATCHI WELLNESS
HUMIRA – writing and concepting direct mail and consumer marketing campaigns for two new drugs launching in the spring and summer of 2019.
COPYWRITER-FREELANCEJuly 2015 – January 2019
Evoke - Branded and Unbranded campaigns for VASPECA and Stiolto Respimat, New business pitch for Osteoporosis
Digitas Health - New business pitch for Hemophilia A Merkley & Partners - Flexion/Zilretta (new pain injection for the knee) Website + Consumer and HCP brochures
KraftWorks - Maidenform Bras & Sports Bras, Swimsuits for All, Ellos (Swedish home shopping and e-commerce), Fit Nation Athletic Wear, Ice Age Water, Restonic Mattresses, Revitin Toothpaste
Publicis - Garnier Digital
D4 Creative Group - Boyds Department Store of Philadelphia
ADKOA - Juicy Bath Co.
BEAUTY AT GOTHAMPermalance/Creative Director, January 2015 – July 2015
Maybelline New York, Essie
GREY WORLDWIDEAssociate Creative Director, May 2013 – January 2015
Botox Cosmetic, Juvederm XC, Juvederm Voluma XC, Physiogel, PanOxyl, Abreva, Zovirax, Breathe Right, ScotchBlue Painter’s Tape, and Häagen-Dazs
COPYWRITER-FREELANCESeptember 2012 – May 2013
St. Ives, La Roche-Posay, Vichy, No.7, Pantene and Food & Wine
SAATCHI & SAATCHI NEW YORKSenior Copywriter, VP 2005 – August 2012
Olay, Iams, Head & Shoulders
YOUNG & RUBICAM, NEW YORKCopywriter, 2003 – 2005
USPS, Colgate, Blockbuster, Showtime, The Bronx Zoo, KFC, Ice House Beer, Dr. Pepper, UNCF and A Better Chance
KENNETH COLE PRODUCTIONS INC., NEW YORKSenior Copywriter, 1997 – 2003
International, Local Market and Outdoor Advertising
FASHION INSTITUTE OF TECHNOLOGY
SCHOOL OF VISUAL ARTS
KENT STATE UNIVERSITY, OHIO
Bachelor of Science in Journalism / Advertising
Adweek Most Controversial Ad of the Decade
("God Dress America!") Kenneth Cole Productions
(Red, White and Blue. It's the new black.) Kenneth Cole Productions
("It's the kind of beer you rock, paper, scissors for.") Young & Rubicam for Icehouse Beer