EXPERIENCE
HAVAS HEALTH & YOU
Copy Supervisor, July 2021 - January 2024Havas Village X — Launch of VOQUEZNA, a new treatment for Erosive Esophapgitis
Havas Wave — Cabenuva & Apretude (HIV)
Havas Life New York — Launch work for ALTUVIIIO, a life-changing treatment for those living with hemophilia A
COPYWRITER-FREELANCE
July 2019 - July 2021Area 23 — Concepting and development for Allergan, Retevmo, Trulance and Jardiance
Digitas Health — Pitch work for Endo Aesthetics (Botox for your butt)
FCBCURE — PREVNAR 20, a vaccine to protect against pneumococcal pneumonia
Estee Lauder — Concepting and developing social and print campaigns for Clinique, Too Faced and MAC Cosmetics
SAATCHI & SAATCHI WELLNESS
Copy Supervisor, February 2019 – July 2019Concepting and development for Humira and Skyrizi
COPYWRITER-FREELANCE
March 2016 – January 2019Evoke - Branded and Unbranded campaigns for VASPECA and Stiolto Respimat, New business pitch for Osteoporosis
Digitas Health - New business pitch for hemophilia A Merkley & Partners - Flexion/Zilretta (new pain injection for the knee) KraftWorks - Maidenform Bras & Sports Bras, Swimsuits fo All, Ellos (Swedish home shopping and e-commerce), Fit Nation Athletic Wear, Ice Age Water, Restonic Mattresses, Revitin Toothpaste
Publicis - Garnier Digital
D4 Creative Group - Boyds Department Store of Philadelphia
ADKOA - Juicy Bath Co.
BEAUTY AT GOTHAM
Permalance/Creative Director, January 2015 – March 2016Maybelline New York, Essie
GREY WORLDWIDE
Associate Creative Director, May 2013 – January 2015Botox Cosmetic, Juvederm XC, Juvederm Voluma XC, Physiogel, PanOxyl, Abreva, Zovirax, Breathe Right, ScotchBlue Painter’s Tape, and Häagen-Dazs
SAATCHI & SAATCHI NEW YORK
Senior Copywriter, VP 2005 – August 2012Olay, Iams, Head & Shoulders
KENNETH COLE PRODUCTIONS INC., NEW YORK
Senior Copywriter, 1997 – 2003International, Local Market and Outdoor Advertising
SKILLS
Annotation, Teams, Slack, Pulse, Workfront & PowerPointAREAS OF EXPERTISE
Skin Asthetics, Hemophilia A, Multiple Sclerosis, Vaccinations, Plaque Psoriasis, Crohn’s Disease, Ulcerative Colitis, Erosive Esophagitis, HIV, OncologyEDUCATION
FASHION INSTITUTE OF TECHNOLOGYAdvertising Copywriting
SCHOOL OF VISUAL ARTS
Advertising Copywriting
KENT STATE UNIVERSITY, OHIO
Bachelor of Science in Journalism / Advertising
AWARDS
Adweek Most Controversial Ad of the Decade("God Dress America!") Kenneth Cole Productions
Cannes Submission
("It's the kind of beer you rock, paper, scissors for.") Young & Rubicam for Icehouse Beer
(“Make a moutain out of a mole”) • Saatchi & Saatchi for Skin Cancer Awareness